The Cost of Negative Publicity

Japan airlines has already lost an estimated $15 million due to the grounding of the Boeing 787 Dreamliner aircraft in its fleet. See the recent news story here:

What’s more, the damage to Boeing’s reputation is likely to last for some time and will be perhaps far more costly. The essential thing is for Boeing to take responsibility–even if the batteries which seem to be the culprit–were manufactured by another party. What else can or should Boeing do to ease consumer fears?

Boeing's 787 Dreamliner jet