Bite sized, stackable articles

Ran across a post about a Business Insider article that was revealing, critical and insightful about the agency process to create a single tweet for a new client. It may surprise or enlighten you about the careful and often bureaucratic method an organization follows to produce the perfectly crafted tweet. More on the article here.

Hopefully your organized isn’t mired down in such bureaucracy and process that you overlook the most useful part of social media: SPEED!

 

 

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Video

The Dwindling Art of Conversation

This short video by producer Gary Turk has gone viral in the last 7 days. It supports the theory I’ve proposed that the digital technology we surround ourselves with creates barriers to interpersonal, face-to-face communication. His message is a source of inspiration to promote a Kickstarter campaign to get at the heart of this problem. My idea is to travel the country–over the course of 1-year–and interview people from all walks of life and gather suggestions for how to deal with this disturbing trend. My goal is to produce firsthand research and a documentary film that will inspire people to think and act differently. I have observed that far too many people are missing out on meaningful relationships that begin with learning the art of simple conversation. How do you feel about it?

12 Tips for PR Graduates

  1. Develop a humble  attitude. You are not entitled to a job; you must earn it.
  2. Be a continuous learner. Graduation doesn’t signal the end of learning to communicate. Practice your writing skills and learn to use new tools.
  3. Choose face-to-face communication. Eye contact is important! See this recent WSJ article.
  4. Volunteer. Help a colleague on a project or be on a committee. You will win friends and influence people.
  5. Read, Read, Read. The best way to stay on top of current events, trends, popular culture, politics, art, international affairs, the environment–and improve your writing–is is to develop a love of reading. Note: Now that you’ve graduated, you’re not stuck reading textbooks so it’s time to branch out.
  6. Write everyday. Whether it is to your boss, your mother, your best friend or your own journal. Develop the habit of writing every day. At least 500 words. Start a blog and give your opinion. No, I don’t mean Facebook posts.
  7. Make time to meditate. Take a break from technology each day. No cell phone, tablet, PC, TV, Internet, radio. Ponder your family, career, life goals and what you can do for others.
  8. Get a hobby. It’s best if it’s physical and you interact with people.
  9. Develop a solid work ethic. Be early to work. On occasion, stay late until the project is finished.
  10. Travel. This is a lifelong education.
  11. Be curious. Learn from people from other cultures. Develop an interest in new subjects.
  12. Be a good listener. Effective listening means asking good questions.

In the spirit of graduation, I offer up these tips to PR graduates. Congratulations on making it to this point and I wish you all the best.

Ferrero Roche: Preserving the Nutella Brand

A crisis was averted recently in the near demise of World Nutella Day. A recent LA Times article  highlighted the story of an American blogger living in Italy who has become the No. 1 fan by promoting World Nutella Day. According to the story, Sara Rosso, a self-admitted Nutella fan conjured up the idea in February 2007 to promote the love of Nutella products with a global appreciation day. With her World Nutella Day Facebook page of 40,000 likes and 7,000 Twitter followers, consumers overwhelmingly supported Rosso during the legal spat. It seems that Rosso inadvertently violated usage of the Nutella brand on her website and the legal team for parent company Ferrero Roche issued a cease and desist order that spurred outrage from Nutella lovers around the globe. Fortunately, in an act of pure common sense, company officials reached out to her directly with an acceptable solution (no word on the details, but Rosso claims there was no money involved) and ultimately thanked Rosso for her support and love of the product. If the company had acted in a more heavy-handed manner, public opinion could have quickly turned against it. Thankfully, we can all enjoy our chocolate hazel-nut spread in peace again. Do you think the quick resolution helped preserve the brand?

yummy

Run, Hide and Fight

In grade school,  teachers taught us to “Duck, Cover and Hold,” in response to the common earthquakes we experienced in California. For children in the midwest, assembling in hallways, basements and getting low to the ground and away from windows during tornados is essential. For today’s adult workers, I ran across a workplace tips newsletter that offering this sobering advice about a disturbing new trend: violence in the workplace. Unfortunately it’s becoming a common occurrence for U.S. businesses to experience a violent incident. When it does happen, employees must be prepared to immediately “Run, Hide or Fight.” An organization must also prepare for emergency communications and have a plan in place. For public relations professionals, it’s essential to have a plan in order to respond quickly and appropriately to employees and various external publics–particularly the news media. Many proactive organizations prepare for crisis situations with written plans and practice drills. Nowadays, crisis plans must include preparation and response to employee violence.

Run Hide and Fight