Hurricane Sandy brought out the rats. According to this CNN story, the floodwaters in New York subways drove these underground residents out of their homes and into the city: http://www.cnn.com/video/?hpt=hp_t2#/video/us/2013/02/20/tsr-rats-invade-ny-post-sandy.cnn
The county health department, city officials, residents, local business owners and pest departments all have something different to say. For pest control companies, one owner put it this way: “Peoples nightmares are a good day for us.”
This was a PR opportunity for entrepreneurial companies who want to get featured in the news. Business is booming and one way to take advantage of the news cycle is to promote your services when the opportunity presents itself.
Another example is when the maker of Oreo cookies tweeted a response to the temporary power blackout at the recent Superbowl, “you can still dunk in the dark,” and almost immediately tens of thousands of followers retweeted the message earning instant media attention.
Can you think of any other recent examples of businesses taking advantage of current events?