Imagine that you’re the PR Director for a small, private company that is preparing for its Initial Public Stock Offering and hoping to secure the attention of institutional investors. What would constitute a home run is a glowing, front page article in the Wall Street Journal touting the numbers and the euphoria surrounding the next most anticipated Wall St. debut since Facebook. Today, it happened. Twitter, the latest social media darling received a glowing endorsement from corporate news editor Dennis Berman. The numbers appear to add up and seem rather convincing if you believe his analysis. Certainly some investors don’t share this enthusiasm, particularly after the miserable stock performance of Facebook following its own IPO. However, the significance of this positive news article in arguably one of the nation’s most respected business newspapers can’t be overlooked. What do you think is the value of this single article?
Twitter Your Career Away
The power of words used on a social media platform have proven to be a destructive force for one journalist. According to Nir Rosen, a liberal freelance journalist who recently wrote about the Egyptian government overthrow, a series of unfortunate comments he made regarding Lara Logan, the American CBS correspondent who was sexually assaulted in Cairo resulted in him losing his job at New York University. In an article for Salon magazine http://www.salon.com/news/egyptian_protests/index.html?story=/mwt/feature/2011/02/17/nir_rosen_explains_twitter_controversy, he defended his reasoning and offered an apology. Ultimately, the irony is that the same people who read his questionable Twitter posts are not likely the same people who read the Salon magazine article. Another version of this news is rather shamelessly described in a very different opinion piece written for American Thinker magazine here: http://www.americanthinker.com/2011/02/risky_business_lara_logan_and.html. In my opinion, there is little doubt that Twitter has the same power to incite a mob mentality. At a minimum, such short “tweets” can cause both misunderstanding and misbehavior on the part of the reader or the writer. In America, the freedom of the press allows both of these written articles to exist without government censorship or recrimination, however, public opinion via the Internet certainly appears to be more abrupt and career limiting.

