Richard Branson: Investing in PR Saves Millions in Advertising

Billionaire entrepreneur Richard Branson is known around the world almost as much for his publicity stunts as his corporate (Virgin Airlines) pursuits, philanthropy and epic adventures. In a recent hour-long conversation in Australia, he described the need for all good companies to have a PR person: “The head of PR is perhaps one of the most important people in a company and a good chairman will have them by their side. They are critical for managing the brand and save millions in advertising; people talking about your company is much more important than anything.” Naturally, I agree.

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