Visual Storytelling

The growth of photo oriented social media sites has reached a frenzy with the popularity of sites like Pinterest, Instagram and Tumblr. The social connectedness of these sites has huge implications for companies who extend their brands into the blogosphere simply by posting photos and adding captions. As reading time dwindles and perusing the web to glance at headlines and stare at pictures continues, is it any wonder that marketers are trying to connect with customers using these visual mediums? Consider this relevant news story from CNN Say CheeseĀ that describes how various brands are using pictures to sell their products. Clearly these sites are not going away and are growing their customer base by leaps and bounds.


What does your photo say about your brand?