Clients often ask what is the difference between advertising and PR. The short answer is advertising is a paid message that you control. PR is unpaid, sometimes referred to as “earned media.” What both of these unique disciplines have in common is summed up best by one word: Persuasion.
Ultimately, you want people to feel, say or DO something when you communicate with them. Something I learned not only in the classroom at BYU, but over years of experience is that clients expect results to their bottom-line. Whether you use advertising techniques or PR, top management realizes that both disciplines are very powerful–albeit a necessity in today’s world.