I love to read. A time-honored tradition in my home growing up was reading the San Jose Mercury News daily newspaper. I watched my parents do it and enjoyed reading it to stay abreast of current news. This habit branched into a love for reading short stories from the Reader’s Digest Magazine and Condensed Books. I still enjoy pleasure reading and staying current about the news. As I examined my daily media habits today, none of my choices involve the printed newspaper. Nowadays I used various aggregator tools such as Google Reader, FlipBoard and online newspapers such as the Columbian, USA Today and various customized news sources to stay up to date. On my drives around town I listen to music and National Public Radio. I also enjoy reading various excerpts from the New York Times, Wall St. Journal, news magazines  and online regional business journals. As a bit of a news junkie, I will read catch up on news excerpts or breaking news on my iPad or iPhone from  sources such as the NY Times, Yahoo! and more. When I watched this video about a baby mistaking a magazine for an iPad, I laughed out loud.

Then I wondered, what are young people reading, if anything, today? This recent survey gave me some hope that Millenials, in particular are still engaged. See here: http://www.npr.org/blogs/gofigure/2012/05/02/151547286/millennials-and-print-newspapers-a-surprising-story

This made me think about what my own children are learning from my example. They don’t see me read a printed newspaper or magazine. Do they wonder if I’m playing games on my electronic devices? If the perception (or reality) is that “you are what you eat,” can it be true that “you are what you read?” In an election year (and soon-t0-be-aired Summer Olympics), it seems to me that people are more engaged. It makes me realize the power of PR to influence the media and what we hear, watch and read. Where do you get your news?

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