Cruise lines seems to be taking a beating these days. If it’s not a runaway virus that is sickening passengers, it’s a runaway ship that’s floating without power. Carnival Cruise Lines seems to be the latest victim of a business crisis that seems to go out of control at ward speed. Enter social media and complaining customers (or in this case, actual passengers tweeting their discomfort). It seems that the CEO’s first response is to claim that it’s all under control and that they are handling it alone. What a PR disaster! How would you recommend this company deal with the ongoing crisis?

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***Update: Another article asks the question about appropriate compensation. Apparently, customers have been offered a full refund, a voucher for another cruise and $500. Is this enough? See the article here.

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