What can you do as a business person when you have a limited budget, want to change the world and affect daily human behavior? Create an educational video. Make it humorous. Poke a little fun at yourself. Two examples: The brilliant “Follow the Frog” campaign is an educational effort by the non-profit Rainforest Alliance to reduce the destruction of rain forests. In this brilliantly creative video, it hits the mark by first showing you what you won’t do as a consumer and then showing you what you can do to make a difference. It’s funny because it addresses right up front some of the stereotypes about environmental activists in a funny way and then proceeds to teach us in an unpretentious way how small, daily actions that fit into our regular lives can make a real difference for the planet. Watch it here and let me know what you think.

Follow the Frog

The second innovative video is from the “Will it blend?” campaign. It is a series of funny company videos by BlendTec, to promote its industrial strength blenders. After initiating the marketing campaign a few years ago, sales skyrocketed. See sample videos here.

Will it Blend

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