Ran across a post about a Business Insider article that was revealing, critical and insightful about the agency process to create a single tweet for a new client. It may surprise or enlighten you about the careful and often bureaucratic method an organization follows to produce the perfectly crafted tweet. More on the article here.

Hopefully your organized isn’t mired down in such bureaucracy and process that you overlook the most useful part of social media: SPEED!

 

 

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