One new study reveals some interesting data about cell phone usage, particularly by men. Click here. The data reveals some interesting tidbits, particularly that men talk longer and speak faster than women. While this has huge ramifications for mobile commerce, it presents some interesting opportunities for marketers who want to attract and or influence mobile phone users. Perhaps all those gender based assumptions we make have been wrong all along! This presents an opportunity for PR people and numerous related tech businesses. What do you think?
A few years ago I was in the mode of shopping for a new car: a MINI Cooper. Suddenly, I noticed how many MINI Coopers were sharing the road with me. This concept, known to researchers as “selective attention,” refers to our brains hardwired tendency to focus on one thing at a time. A fascinating article in the Wall St. Journal discusses this idea further by relating it to listening in on select conversations during cocktail parties or even talking on the cell phone vs. talking to a passenger while driving an automobile. Relatively few members of the population are effective at multitasking (2.5 percent) and even students who are using Facebook in school classes are not learning effectively–which bring consequences when it comes time for exams. For marketers and PR people, it means we rarely have someone’s undivided attention. What does it mean for you?
It seems clear that drivers using cell phones are distracted. This is an argument that seems justified and is backed up by insurance industry statistics resulting in new laws across the country. However, have you stopped to consider what the impact of multitasking is on your overall productivity? If you consider that manner in which our routines, meetings or study habits are interrupted by the long-held belief that multitasking allows us to get more done–and more quickly–I think it’s worth discussion. Consider the following blog entry by Peter Bregman, a CEO consultant writing for the Harvard Business Review. http://blogs.hbr.org/bregman/2010/05/how-and-why-to-stop-multitaski.html
I’ve decided I’m going to follow his example and avoid multi-tasking for a week and see what results. What are you willing to give up?