Credible Corporate Spokespeople

Harris Interactive recently published a survey that measured the percentage of Americans who believe the statements made by spokespeople from certain types of companies. The results are revealing about the opinions American’s have about specific business categories. Here are the results:

Accounting Firms: 67 percent believe, 33 percent don’t believe

Banks: 62 percent believe, 38 percent don’t believe

Health Insurance: 51 percent believe, 49 percent don’t believe

Mortgage: 49 percent believe, 51 percent don’t believe

Credit Card: 36 percent believe, 64 percent don’t believe.

Where does your organization stand in terms of credibility with customers?