Harris Interactive recently published a survey that measured the percentage of Americans who believe the statements made by spokespeople from certain types of companies. The results are revealing about the opinions American’s have about specific business categories. Here are the results:
Accounting Firms: 67 percent believe, 33 percent don’t believe
Banks: 62 percent believe, 38 percent don’t believe
Health Insurance: 51 percent believe, 49 percent don’t believe
Mortgage: 49 percent believe, 51 percent don’t believe
Credit Card: 36 percent believe, 64 percent don’t believe.
Where does your organization stand in terms of credibility with customers?