When I started my business nearly eight years ago (March 2001), the U.S. was entering a period of economic stress, with unemployment rising and layoffs, many industry sectors were experiencing a downtown. Entering 2009, we’re in a similar position, arguably more significant, however the challenge to any business marketing and PR effort is the same: do more with less–or at least maintain in the face of economic gloom. In this blog, I’ll explore a few of these ideas in more detail so that your business can prosper & grow in spite of the lean times. For now, let me suggest a few tips:
Be resourceful- use existing resources, employees. Provide training where needed. Learn a new skill.
Research/survey your customer base – What do you really know about your best customers or the prospective customers you are trying to reach?
Targeted advertising – don’t waste your money on coupon clippers, yellow pages advertising or broad-based advertising. Use pay-per clicks, targeted e-mail distribution lists and reach out to your existing customer base.
Use Effective PR – this means using publicity techniques using time-tested PR tactics that deliver attention, buzz and more importantly customers.