One new study reveals some interesting data about cell phone usage, particularly by men. Click here. The data reveals some interesting tidbits, particularly that men talk longer and speak faster than women. While this has huge ramifications for mobile commerce, it presents some interesting opportunities for marketers who want to attract and or influence mobile phone users. Perhaps all those gender based assumptions we make have been wrong all along! This presents an opportunity for PR people and numerous related tech businesses. What do you think?
Marketing and PR on a shoestring budget
When I started my business nearly eight years ago (March 2001), the U.S. was entering a period of economic stress, with unemployment rising and layoffs, many industry sectors were experiencing a downtown. Entering 2009, we’re in a similar position, arguably more significant, however the challenge to any business marketing and PR effort is the same: do more with less–or at least maintain in the face of economic gloom. In this blog, I’ll explore a few of these ideas in more detail so that your business can prosper & grow in spite of the lean times. For now, let me suggest a few tips:
Be resourceful- use existing resources, employees. Provide training where needed. Learn a new skill.
Research/survey your customer base – What do you really know about your best customers or the prospective customers you are trying to reach?
Targeted advertising – don’t waste your money on coupon clippers, yellow pages advertising or broad-based advertising. Use pay-per clicks, targeted e-mail distribution lists and reach out to your existing customer base.
Use Effective PR – this means using publicity techniques using time-tested PR tactics that deliver attention, buzz and more importantly customers.