Another year and another round of Super Bowl advertising. Some people actually watch it for the football game, but you wouldn’t know it if you read anything in the blogosphere about the (failed) half-time show or the consumer backlash over some commercials. Take Groupon for instance. Their ad touted human rights issues in Tibet, but for the purpose of advertising fish curry. The challenge, it seems, is to succeed at championing social issues, while not appearing insensitive or demeaning. Here’s a link to the advertisement:

What’s really interesting from a PR perspective is how the company is handling the situation. Here’s a link to a recent news article about the company’s efforts to apologize–sort of.

http://blogs.wsj.com/venturecapital/2011/02/07/groupon-ceos-non-apology-apology-letter-for-super-bowl-ad/

What is your opinion?

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