Actions that get results is one way to measure a successful PR campaign. Since media outreach is a foundational principle of any campaign, consider the actions and results of a recent news announcement. The American Humane Association takes advantage of the collective public interest in the annual Academy Awards by issuing its own news release of pet Oscar(r) winners who win “Pawscars.” The creative news release, complete with video links appeared yesterday, distributed via PRNewswire.
The result? A news article and link in today’s issue of USAToday.
And that is just the beginning of the media coverage. It will likely be featured on numerous TV outlets and news media websites across the globe.
The power of PR to influence the media is real!