Ask a PR professional to explain what he or she does for a living and you’re likely to get some very different responses. The reason is that PR professionals wear so many different hats that on any given day, they could be involved in very different activities. This recent article from PR Daily explains four new roles for PR Pros: Blogger Relations, SEO, Crisis Mgmt and Metrics. It also implies some interesting changes about where the perceived value of PR professionals exists. What do you think is the biggest value of having a PR professional on your staff?

mad hatter

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