The latest in a series of celebrity spoofs use football quarterback Tom Brady as the spokesman for the Under Armour brand of undergarments. The video boasts some entertaining moments and tongue-in-cheek humor, but the brand message perhaps is lost of the viewer. After watching the video, I remembered the characters and even the quarterback, but I couldn’t really remember the products being promoted. Watch it here and then post your comment.
For Laughs and Money
The venerable Old Spice brand has been creatively advertised in a new spot created by Portland ad agency Weiden and Kennedy. However, what has given the commercial added life was its placement on YouTube, with accompanying Facebook link. Then, to add more to its popularity (and generate some attention for its creators), another spoof was created by some students from my alma mater-BYU. I love them both! See for yourself and then imagine what could be done for your own brand with a little creativity.
Piggyback PR 