The venerable Old Spice brand has been creatively advertised in a new spot created by Portland ad agency Weiden and Kennedy. However, what has given the commercial added life was its placement on YouTube, with accompanying Facebook link. Then, to add more to its popularity (and generate some attention for its creators), another spoof was created by some students from my alma mater-BYU. I love them both! See for yourself and then imagine what could be done for your own brand with a little creativity.

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