Television news coverage of the oil now washing ashore in Louisiana means sinking hopes of recovering from this environmental disaster anytime soon. As the BP-leased drilling platform caught fire and sank in the Gulf of Mexico last week, so did the hopes of top executives. Here’s a quote from BP CEO Tony Hayward “Reputationally, and in every other way, we will be judged by the quality, intensity, speed and efficacy of our response.” See more from the NY Times article here: http://www.nytimes.com/2010/04/30/business/30bp.html

It’s a classic case of oil spill damage control. All that is left for them to do is respond quickly, responsibly and show us the company has a conscience by taking action and telling the public what is being done. What do you think the company executives can do better? What should they do?

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