jackhardy Advertising, Branding, Public relations, Uncategorized

Richard Branson: Investing in PR Saves Millions in Advertising

Billionaire entrepreneur Richard Branson is known around the world almost as much for his publicity stunts as his corporate (Virgin Airlines) pursuits, philanthropy and epic adventures. In a recent hour-long conversation in Australia, he described the need for all good companies to have a PR person: “The head of PR is perhaps one of the most important people in a company and a good chairman will have them by their side. They are critical for managing the brand and save millions in advertising; people talking about your company is much more important than anything.” Naturally, I agree.

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jackhardy Communication, Marketing, Productivity, Public relations

Men Gab More Than Women on Cell Phones

One new study reveals some interesting data about cell phone usage, particularly by men. Click here. The data reveals some interesting tidbits, particularly that men talk longer and speak faster than women. While this has huge ramifications for mobile commerce, it presents some interesting opportunities for marketers who want to attract and or influence mobile phone users. Perhaps all those gender based assumptions we make have been wrong all along! This presents an opportunity for PR people and numerous related tech businesses. What do you think?

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jackhardy Advertising, Public relations, Publicity Stunt

Funny or Die

The latest in a series of celebrity spoofs use football quarterback Tom Brady as the spokesman for the Under Armour brand of undergarments. The video boasts some entertaining moments and tongue-in-cheek humor, but the brand message perhaps is lost of the viewer. After watching the video, I remembered the characters and even the quarterback, but I couldn’t really remember the products being promoted. Watch it here and then post your comment.

jackhardy Advertising, Marketing

For Laughs and Money

The venerable Old Spice brand has been creatively advertised in a new spot created by Portland ad agency Weiden and Kennedy. However, what has given the commercial added life was its placement on YouTube, with accompanying Facebook link. Then, to add more to its popularity (and generate some attention for its creators), another spoof was created by some students from my alma mater-BYU. I love them both! See for yourself and then imagine what could be done for your own brand with a little creativity.